Who doesn’t love golf lifestyle brands?

In the last few years the golfing landscape has exploded with hundreds of small, design-focused golf brands that produce golf clothing and accessories. Unlike the old days when a few clothing brands ruled the game, the golf lifestyle brand has barged in and made sure it’s here to stay.

I’ve written in these pages about the grandfather of all golf lifestyle brands, Travis Mathew. My current take hasn’t changed much. Travis Mathew created and owned the golf lifestyle brand category and threw it all away trying to transition into a designer clothing brand for all.

Do they make nice stuff? Sure. Is it a true golf lifestyle brand now? Not really. It’s California casual with a hint of golf.

As soon as Travis Mathew saw initial success from their design-conscious golfwear, others instantly jumped into the burgeoning market. Since then, the golfwear landscape has been flooded with brands hoping to get a piece of the ever-growing golf lifestyle dollars.

There have been some successes like G/FORE, Linksoul, Stitch, and Palm. There have also been hundreds of failures. Their names don’t really matter because they are here and gone in a heartbeat.

So what does it take to launch a golf lifestyle brand and make it over the hump?

I spoke with Ross Payne, owner and operator of Stripe Golf Co. along with his partner Nick Nielson, about their launch of Stripe Golf a couple years ago. Like any business, there are hurdles, but the duo remain committed to getting Stripe Golf in retailers across the nation.

So far, they’re getting results and the future looks brighter coming out of the pandemic.

Like many golf lifestyle brands, the idea started during a post-round beer.

“Why were golf hats so boring?” Payne and Nielson wondered. They felt like there was a market for golfers that wanted to have a little style that might also translate off the course.

After some research, they determined that a brand that says, “I’m a golfer” without screaming it at the top of its lungs might get some traction. And Stripe Golf was born.

Like so many small businesses, Stripe Golf started in a garage. Inventory was received and shipped by the owners themselves. But it was clear they were connecting with their audience.

“I think in the fall of 2020 after we launched our website and released multiple new types of hats and a few different designs, we got the feeling that we might be onto something,” Payne recalls.

In the last two years Stripe has created several designs for hats and beanies while recently launching branded T-shirts.

It hasn’t all been easy. While Instagram provided cheap exposure and a way to target golfers online, COVID has played havoc with the product supply chain. Getting hats, finding embroidery, and shifting retail trends have taught the creators a few things.

Online sales alone can’t sustain a brand with bigger dreams. Payne and Neilson quickly realized they had to engage local golf courses and gain placement in proshops. That yielded some results, but also proved humbling.

Payne recalls some proshops wondering why they needed an independent brand on their shelves. Stripe gained initial traction by touting their “Locally owned, designed, and made in Kansas City message. That resonated with some, but still others didn’t bite.

Rather than being deterred, Payne and Neilson chalked it up to some people just not getting their vision. They learned the old advertising maxim firsthand – the most appealing and successful brands have a clearly defined audience.

Today, Stripe Golf is building on their early success and hoping to take the business to the next level. Specifically, that means building relationships with manufacturers to have fully customized Stripe Golf hats and apparel.

What that means is that, instead of sourcing components and embroidery, Stripe hopes to have a direct relationship that allows them to have their own production line straight from the factory.

For example, a G/FORE hat is a G/FORE hat – not an Imperial hat with a separate patch sewn on.

It’s a big step to take and requires investment on the part of brand to make it worth the manufacturers extra time and effort.

It’s also something all successful golf lifestyle brands have in common. They control every aspect of product design and development, allowing them to create a brand experience not just a brand message.

Payne and Neilson hope achieving that next step serves as a launch pad for a broader collection of Stripe Golf apparel and accessories.

The next year promises to be a critical one for Stripe Golf and dozens of other golf lifestyle brands. Golf has seen immense growth during the pandemic. There are even bigger and broader golf dollars to capture. With supply chain issues hopefully normalizing, competition will ramp up quickly.

It’s impossible to determine who will make it and who won’t. Great brands sometimes don’t get the exposure they need. Less inspired but well-funded brands can often succeed on the sheer force of economic power.

One thing Stripe Golf has going for it is their honest roots. It’s just a couple of golf addicts hoping to connect with other golf addicts. Understanding their audience will never be a problem because they live it themselves.

For the rest of us, golf lifestyle brands provide new ways to express our love of the game. It adds style and fun to a sport that for too long was stuck with khaki shorts and pastel-colored shirts.

As Martha Stewart might say, “That’s a good thing.”

Source : https://progolfnow.com/2021/09/15/teeing-golf-lifestyle-brand/

Leave a Reply

Your email address will not be published.

Privacy Policy

Last updated: September 22, 2021

Fuzzy Mabel (“us”, “we”, or “our”) operates the Fuzzy Mabel website (the “Service”).

This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Service.

We will not use or share your information with anyone except as described in this Privacy Policy.

We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at https://fuzzymabel.com

Information Collection And Use

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information (“Personal Information”) may include, but is not limited to:

  • Name
  • Email address

Log Data

We collect information that your browser sends whenever you visit our Service (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics.

Google AdSense & DoubleClick Cookie

Google, as a third party vendor, uses cookies to serve ads on our Service.


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

We use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Service Providers

We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we discover that a child under 18 has provided us with Personal Information, we will delete such information from our servers immediately.

Compliance With Laws

We will disclose your Personal Information where required to do so by law or subpoena.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

Terms and Privacy Policy

Last updated: September 22, 2021

Please read these Terms of Use (“Terms”, “Terms of Use”) carefully before using the https://fuzzymabel.com website (the “Service”) operated by Fuzzy Mabel (“us”, “we”, or “our”).

Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service.

By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service.

Intellectual Property

The Service and its original content, features and functionality are and will remain the exclusive property of Fuzzy Mabel and its licensors.

Links To Other Web Sites

Our Service may contain links to third-party web sites or services that are not owned or controlled by Fuzzy Mabel.

Fuzzy Mabel has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that Fuzzy Mabel shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services.

We strongly advise you to read the terms and conditions and privacy policies of any third-party web sites or services that you visit.


We may terminate or suspend access to our Service immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms.

All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.


Your use of the Service is at your sole risk. The Service is provided on an “AS IS” and “AS AVAILABLE” basis. The Service is provided without warranties of any kind, whether express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, non-infringement or course of performance.

Governing Law

These Terms shall be governed and construed in accordance with the laws of United States without regard to its conflict of law provisions.

Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect. These Terms constitute the entire agreement between us regarding our Service, and supersede and replace any prior agreements we might have between us regarding the Service.


We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material we will try to provide at least 30 days notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.

By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, please stop using the Service.

Contact Us

If you have any questions about these Terms, please contact us.